Personal Data Protection & cookie management

Personal Data Protection & cookie management

This personal data protection and cookie management policy presents ACE HOTEL HOLDING's policy on privacy, personal data collection and cookies.
It applies to data collected on the website.
In order to facilitate access to this policy, it is available on our home page and anywhere personal information is requested.
The purpose of this policy is to inform you:
- of the means we use to collect your personal data, with the strictest respect for your rights
- on the data that may be collected on our site
- on the use that may be made of the collected data and your rights to that data

In this policy and/or whenever you are asked for personal data, ACE HOTEL HOLDING informs you of the purposes and means of processing (collection, registration, modification, etc.).
ACE HOTEL HOLDING undertakes to:
- guarantee respect for the principles of personal data protection
- inform you of your rights of access, rectification and opposition
- perform the legal and/or regulatory formalities

We inform you that in collecting and managing your personal data, we comply with French law No. 78-17 of 6 January 1978, the Data Protection Act, as amended and in its current version, as well as the General Data Protection Regulation (GDPR) no. 2016/679 of 27 April 2016 adopted by the European Parliament, and the laws and regulations resulting therefrom.

Data Protection

1. Definition and nature of personal data

When you use our website, and through it, we may be required to collect personal data shared with us in the following framework:

  • information form

  • registration for a loyalty program

  • subscription to a newsletter

  • registration for a contest

"Personal data" means all data identifying you directly or indirectly (by grouping information) such as your surname, given name, pseudonym, date of birth, photograph, postal and e-mail addresses, telephone numbers, etc.

2. Rights of access, rectification, erasure, portability and opposition to treatment

In accordance with Law No. 78-17 of 6 January 1978, the Data Protection Act, and the provisions of General Data Protection Regulation No. 2016/679 (GDPR), you have the right to access personal information concerning you, have it rectified, erased or ported and oppose its processing. You also have the right to oppose processing for marketing purposes, including commercial purposes.
You can exercise your right of access to data concerning you at any time and to have it corrected by contacting: ACE HOTEL HOLDING, Monsieur Le Délégué à la Protection des Données, 6 Allée Evariste Galois, 63000 Clermont Ferrand, France.
by email:
To do so, please contact us by post or e-mail, signed by the applicant and accompanied by proof of identity (national identity card or passport) bearing the signature of the person exercising this right.

Consumers who do not wish to be the subject of commercial canvassing by telephone can register, free of charge, on a list of people opposed to telephone canvassing. For more information: Bloctel.

3. Personal data management by ACE HOTEL HOLDING

3.1 Means of data collection

We may collect personal data concerning you when you browse the website, and to provide you with the services offered on it.
Before collecting personal data, we obtain your consent through a form to be completed and a box you must check after reading this data protection policy.

3.2 Purpose of data collection

Your personal data is collected for one or more of the following purposes:

  • To send you newsletters and promotional offers to keep you informed of new developments

  • To allow you to subscribe to and unsubscribe from newsletters and satisfaction surveys

  • To manage customer reviews

  • To develop reports, sales statistics, market and behaviour studies to improve our products and better meet your expectations by offering you products that meet your needs

  • To create customer accounts allowing you to join various loyalty programs

  • To monitor the customer relationship, particularly by managing your complaints and requests

  • To manage and evaluate contracts with franchisors and suppliers

  • To handle disputes

  • To manage your requests for data access, rectification and opposition

  • To store your data in legal documents in accordance with accounting standards for the necessary legal period, in order to respond to any requests from tax administrations and social organisations

  • To manage job applications filed on line in order to examine your application and contact you if a position becomes available or is created in our company
    We undertake to limit collection of your data only to data strictly necessary for the purpose of the intended processing, in order to process your requests and provide the services offered on our website.

3.3 Data retention

Personal data collected by us is retained for a period of time that does not exceed the duration necessary for the purposes for which it was collected and for a maximum period of:

  • three years from the end of the commercial relationship for partners or customers

  • three years from the collection of data or the last contact for prospects, in both cases only for commercial prospecting purposes

These periods apply unless you exercise your right to have your data deleted under the conditions described below.

Once the collected data is no longer necessary for the purpose for which it was collected:
- we undertake to contact you to determine whether you wish to continue receiving commercial contacts. If you do not, the data will be archived in anonymous form or destroyed.

You have a right of access, rectification, erasure and opposition as established above, which means that you may object to the processing of your personal data at any time.

3.4 Data recipient

Personal data collected concerning you is intended for ACE HOTEL HOLDING.
For the forms of processing listed above, we will share your data with duly authorised personnel, namely:

  • Our internal departments: Human Resources, Payroll, Accounting, Internal Communication, Marketing

  • Our subcontractors: Ultrõ, Misterbooking, Digitaleo, Brioude Internet

These sub-contractors are subject to an obligation of confidentiality and may use your data only in conformity with our contractual provisions and applicable legislation. Outside the cases outlined above, we undertake not to sell, rent, assign or grant access to your data to third parties without your prior consent, unless forced to do so for a legitimate reason (legal obligation, combat fraud or abuse, exercise the rights of defence, etc.).

The data we collect regarding you is not intended to be transferred outside the European Union. However, should your data be transferred to another country and especially outside the European Union, we guarantee that we will take all appropriate measures to ensure a sufficient level of protection for your data, such as:

  • Transfer to “safe” countries, i.e., ones providing a significant level of protection for your data

  • Request necessary authorisations from the Supervisory Authority prior to any data collection if the latter requires it, depending on the country

  • Obtain guarantees of security and confidentiality from subcontractors, e.g., by imposing strict contractual clauses, by reserving the right to check them regularly and by conducting audits

4. Security and confidentiality of personal data

The security and confidentiality of the personal data you entrust to us is a priority for us.
We guarantee that we take all technical and organisational measures relevant to the nature of the personal data you provide to us and the risks posed by its processing to preserve the security of your personal data and to prevent it from being distorted, destroyed, damaged, or accessed by unauthorised third parties.

To this end, we have put in place technical and organisational measures such as granting access to your client space through password + user name.

The security and confidentiality of personal data is also based on the best practices of each individual. So, we recommend that you not share your user name and password with third parties, that you always log out of your profile and customer account (especially in the case of linked accounts), close your browser window at the end of your session (especially if accessing the Internet from a computer terminal shared with others), and not save your user name and password in your browser. This will prevent other users from accessing your personal data.

For more information or complaints, you can contact the French data authority: Commission Nationale de l’Informatique et des Libertés (

Cookie Management Policy

The term "cookies" refers to a collection of text files that are placed on your computer when you visit a website, read an email, or use software or a mobile app, for example. The site you are visiting saves these text files to your hard disk or browser memory to allow your computer to store technical data for general control of access by the public to our websites (number of visits, frequency of exposure to an advertising banner, connection to other sites, etc.) or to customize the pages displayed for your future interactions with the site.

Browser information may be stored in cookie files installed on your device when you browse our site.

Cookies are important for the proper functioning of a site. They are used to store login information and to provide a secure connection, to collect statistics to optimise site functionality and to tailor content to your interests.
So, cookies may be installed on your device when you visit our site for the first time. We will inform you that cookies are being used by the site in a window opening on the page visited. It will give you access to this Policy where you can accept or refuse cookies.
Please note that by continuing to browse the site when this window is displayed, you consent to the use of cookies on our site. However, you can change your cookie settings at any time, as described below.

1. Types of cookies

There are several types of cookies that give you access to a number of features when you accept them.

1.1 Cookies used by ACE HOTEL HOLDING on its website

These are cookies placed on your computer, tablet or smartphone by ACE HOTEL HOLDING to allow you to browse our site.
When you browse our site, your computer dialogues with a server that provides it with all the resources requested by automatically saving each operation in a specific file that identifies your computer by its IP address. Your browser automatically transmits certain standard data to us: in addition to your IP address, this includes the type of browser you use, its features, your operating system, identification of third-party sites (Facebook, Twitter, etc.) from which you may have logged in as well as the dates and times of access to our sites.
We cannot identify you by name using these data or your IP address.

The cookies we issue allow us to:

  • monitor general activity on our site, detect errors and ensure that our site benefits from the appropriate hardware resources

  • establish visit statistics and volumes and use of the various elements of our site

  • adapt the presentation of our site to your device’s display preferences (language used, operating system, etc.)

  • make it easier for you to consult our site by not having to enter the same information at each new visit or by personalizing the content according to your preferences or interests

  • improve the ease of navigation and identify the interests of internet users as a whole

You are free to accept or reject these cookies. Simply change some of your browser settings to refuse cookies or to be notified if a cookie is stored on your computer. You can also delete cookies stored on your computer to permanently delete the information on them.

1.2 Cookies issued on our site by third parties:

Cookies issued and used by third parties are subject to these third parties' own privacy protection policies. We inform you of the purpose of the cookies of which we are aware and how you can make choices regarding them.

  • Yandex

  • Facebook Pixel

1.3 Audience measurement cookies

We use Google Analytics to collect data about your use of our site to:

  • help us measure and study the effectiveness of the content of our site

  • monitor analytical data on our sites and the use made of our sites by users

  • improve the services of our sites

Google Analytics collects data about the pages you visit and the time you spend there. We do not collect your personal information.
We do not allow this data to be shared or used.
You can change your browser settings to avoid sending data to the Google Analytics service.

2. Lifetime of cookies

In accordance with the regulations in force, cookies collected on our website are stored for up to 13 months.

3. Managing cookie preferences

Cookies are managed in various ways. Your browser can also be set to tell you which cookies are installed on your device and ask you whether you want to accept them.

You can accept or reject cookies on a case-by-case basis or reject them automatically. However, know that any settings you choose may change the way you browse internet and how you access certain services that may require cookies. This means that your cookie settings may block access to certain features of the Site. You can change your cookie settings at any time as described below.

Each browser’s configuration is different. See your browser's help menu to learn how to change your cookie settings.

You can disable cookies as follows:

  • Safari

  • Chrome

  • Firefox

For other browsers: please see your documentation or online Help files.

More information is available at and

Policy Update

We reserve the right to modify this Policy in whole or in part at any time, based on changes and developments to our internal practices and procedures. We will ensure they are always in compliance with any changes to French and European laws and regulations. We invite you to consult this Policy regularly, before your data is collected, in order to better know and understand how your personal data is used. We may ask you to read this Policy at regular intervals.

Latest update of this Policy: 2024/01/18